Why Instagram is Important for Marketing your Business in 2023

Instagram is free

The best thing about social media platforms is that they are free including Instagram, they won’t charge you a single penny for your presence, you can use them for free. You don’t have to spend tons of money to reach your target audience, social media advertising requires very minimal investment. If someone is telling you that you need to spend a high amount of money on Instagram to promote your business, then he/she is entirely wrong.

Organic strategies are also powerful and sometimes they deliver good results. However, you have to invest human resources and time to create that. You should be clear in your mind about your Instagram goals and objectives. If you work consistently on Instagram then the chances are really that you get recognized by your audience.

Community Engagement

Among all social media platforms, Instagram has the highest engagement rate. In a study, it is found that Instagram users are 58 times more likely to engage(like, comment or share) a picture compared to Facebook.  It shows that Instagram users are more open to content or brand content. If a user is engaging with you like he/she is sharing your visuals, or commenting on your posts then you can start conversing with them. Publishing your brand related or your product and the service-related image is not the only way to engage with the users, you also need to connect them with yourself and with your brand. You should engage with them.

A great starting point for creating engagement is to follow somebody talking about your brand or your results and comment on their photos and videos. You can also start discussions using your hashtags and encourage your followers to join in. Remember, joining your followers is not only about advertising photos and videos of your products – you need to connect with them! Also, It can be attractive to use bots to comment and like on other posts so that you grow your likes and follows, but there are lots of ideas not to automate engagement! Real engagement is the most critical metric to focus on, as genuine engagement translates into actual sales and true customers!

You can reach a lot of audience through Instagram marketing

Instagram has 1.15 billion monthly active users, in which 90% of all users follow at least one brand on Instagram. It means the chances of getting sales and conversions from Instagram are high, people are engaging with brands because they are interested in them and want to be situated with them. 83% of users discover a product or service on Instagram, it states that businesses and brands are trusting Instagram more than any other platform.

If talk about a brand ad then 50% of Instagram users are more interested in a brand when they see an ad of it on Instagram. And many influencers on Instagram believe that they get the best engagement on Instagram than any other social media platform.

Instagram is centred on storytelling

People love stories. We grow up with fairytales and successfully ever after, we become engaged in catching the twists and turns of celebrity news, and we’re attracted to people with a natural gift for recounting exciting or funny events. Storytelling is just part of human nature. And from a business prospect, telling an engaging story is a great way to create an emotional bond with your audience.  

Giving visual content is the best way to let your audience know what you’re about and develop a relationship with future customers and representatives. A consumer rather than product-centric strategy has long been the conventional approach in marketing. With this in mind, it’s necessary to avoid an Instagram feed that sells products. Instead, focus on feelings! Include the potential that Instagram appears to encourage an enthusiastic response to your brand, and you’ll see a substantial impact on the success of your business overall – from evidence through to sales and returning consumers. 

Availability of Data

Instagram has 3.8 billion downloads and still, people downloading it, which means there are so many different types of audiences is on Instagram. As the number of people rises on Instagram, the number of data also rises which helps marketers to target their audience more. According to SEMrush, Instagram is the 7th most visited website in the world with 2.9 billion total visits per month.

If you have got a product and a service which is useful for Gen Z’s then Instagram is the best platform for you because Instagram is Gen Z’s favourite platform. However, Gen X males are the fastest-growing Instagram audience. If we’re talking about Instagram’s audience then we can’t forget India, because India has the highest number of Instagram users in the WORLD and India is also Instagram’s fastest-growing market.

It’s great for keeping an eye on your competitors

There are over 200 million business accounts on Instagram. In which there are so many competitors of yours, Competitor analysis or research helps you in growing your business on Instagram. You can adapt and modify some of your competitor’s strategies to grow more. It not only provides you great insights into your audience but also into which type of content performs best for your niche.

You may not use Instagram as a marketing strategy yet in 2022, but your opponents probably already do. So use the platform to follow their movement to see how they communicate with their community. What content do they post? When? How often? How do they engage with their followers? Do they have an Instagram contest going? By answering these topics, you will learn some best methods in your industry and define your Instagram marketing strategy.

Keeping an eye on competitors helps you to stay on top. Creators and brands suffer from the shortage of content, by keeping an eye on competitors also helps you to get more new trendy content ideas. Analyzing your competitors also benefits you in saving your capital.

Brand Authenticity

Engaging with users on social media platforms gives brands the opportunity to gain and build audience trust. It also helps you to spread your brand’s message. 200 million+ Instagram users visit at least one business profile on a daily basis, so you should integrate your brand and message into your social media feeds. When a new user views your Instagram he/she will get to know who you are by your feed and bio.

It’s a goldmine of helpful feedback and insights!

As an Instagram marketing agency, you apparently already monitor discussions about your brand and products on Instagram. You keep track of your remarks on forums, blogs, Facebook and Twitter. But do you know what audience is posting about your brand on Instagram?

Whether or not your brand is already on the platform, people will still use it to talk about your services and products as they do on other social media channels. They’re already advertising pictures of products they buy from you, posting videos, and commenting on each other’s content about your brand. You can’t ignore this feedback. It’s necessary to understand how customers notice your brand and also to know brand advocates. Instagram is a goldmine of helpful perspicacity for your customers, so use it!