Seven Content marketing trends for 2023 - Virtual Pebbles

Seven Content Marketing Trends to Keep in Mind for 2023

Streaming Video Content Is Becoming Even More Popular

In 2022 82% of the Global Internet traffic came from video content. Proving the popularity of Video content brands invests most of their capital in video content. For B2B manufacturers and companies the most popular video content they create is product videos. When you share the details about your business and Brand and if you are providing customers with some value then this is a very effective way to drive sales. 47% of global marketers are creating detailed videos for their products.

Video-based Content is Capturing everyone’s eye for a longer amount of time compared to static posts. To create brand awareness among Gen Z and millennials marketers are using Video-based content like Instagram reels, TikTok and YouTube shorts to drive engagement. Live Streaming is also a very effective marketing trend which is driving many users. Consumers almost spent 548 billion hours streaming only through mobile devices.

Audio & Podcast

Audio & Podcast format has changed the market totally, in 2022 we saw a rise in the audience’s interest towards audio and podcast. Brands are now accepting this culture and they started running ads on audio platforms too, marketers are also finding ways how they can advertise and podcasts too. The world’s most Intellectual audience is we can say the audience who loves to consume good knowledge, is shifting towards podcasts and audio. If we look at some audio streaming platforms like Spotify, we can see major changes in their services, they announce audio podcasts on their platforms, and they are getting heavy profits from them too.

According to a report, 41% of podcast listeners are listening to more podcasts than they were listening to 12 months ago, but brands are still sleeping on traditional media. In a study in the UK, it is seen that 22% of people are more likely to remember a brand that is mentioned in a podcast. One of the most benefits of audio and podcast advertising is, they are hands-free, which means people can listen to them while doing some other work. Audio and Podcasts also have very high engagement because the audience chooses specifically what they want to listen.

Optimizing Content for Search Engines

Almost every social media platform or content creation platform started working on search engine optimizations, their algorithms started reacting to keywords. This trend is so ow-key yet it is so effective. If your content is not optimized for search engines then you surely will face many problems in driving sales and it is possible that you’ll not succeed in you strategy.

Here are a few tips to optimize your search engine-

  • Integrate Relevant Keywords
  • Optimize your title tag and meta description
  • Build your Backlinks

Update Old Content

Trends come and go, sometimes we make content on the latest trends so it is important to update them after the trend goes away. It is super important that you deliver accurate and updated information through your content, it will make an effect on your brand image also. Industries are shifting and changing as processes and new trends emerge so you should reflect on these changes. Take some time to look at the old content of your site and update it’ll will help you in ranking on the search result page also.

Interactive Content

If you see the Internet properly then you’ll find that the internet is full of content, everybody is trying to create something and wants to get good output from it. In this race, every creator is forgetting that they are creating content for the user, user love interactive content. But nobody is focusing on it. As of increment in content, the attention span of users is decreasing. To reach and engage with a good amount of audience you’ve to create nice interactive content, to make them like yourself. This is the reason some brands are focusing on making interactive content.

Interactive content drives conversation in two ways and makes the audience participate in the content actively. When the content is interactive then the users will enjoy more watching or reading that.

Gaming & Streaming

The total global market of gaming is valued at 200$ billion and is expected to grow 350$ billion by 2027. According to stats after the pandemic or in the pandemic, the industry which has grown to its peak is the gaming industry. Gamers are earning more than some entrepreneurs, their net worth is increasing rapidly. In America, 67% of adults are gamers while 76% of kids who are under 18 are gamers. Brands risking their hands in the gaming industry and they are getting superb results.

Instagram Reels and YouTube Shorts

If you’re a content creator and you’re not uploading or if you’re not creating your content for Instagram Reels and YouTube Shorts then bro! you’re digging your own grave. Seriously, Instagram reels and YouTube Shorts are dominating the content market. Short video content is the new king of the Content creation industry. YouTube has already monetized its shorts format and Instagram is also looking for some ways to monetize it. Both Instagram and YouTube are promoting more their short video content than their original content format.

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