Search Engine Optimization – Digital Marketing Agency

Search engine optimization is one of the most important Digital marketing services. With our search engine optimization services from Virtual Pebbles Digital marketing agency, Each SEO service plan comes with its list of actionable deliverables, so you are informed 100% of the way.

Search Engine Optimization is done through a combination of on-site changes and off-site strategies. Search Engine Optimization is done through a mixture of on-site changes and off-site tactics like link building and keyword to improve your position in search results.

Standing on the first page of search engine results and your business can generate great leads, conversions, and revenue. That turns to more calls, quote inquiries, purchases, and online web traffic as seventy-five per cent of users hold to the first page of search results.

There are three main parts of Search engine optimization

  1. On-page
  2. Off-page
  3. Technical SEO


On-page SEO is the work of optimizing website page content for search engines and users. Standard on-page SEO practices include optimizing title tags, content, internal links and URLs.

On-page SEO is essential. It benefits search engines to understand your website and its content and identify whether it is relevant to a customer query.

As search engines become more advanced, there is a greater focus on semantics and semantics and relevance in search engine results pages.

Google, with its complex algorithms, is now much better at:

  • what users and customers are searching for when they type a product or query.
  • Search results that meet user intent like informational, shopping, navigational.


Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or, in other words, generating traffic to your site and making your business appear.

Search algorithms and ranking factors are continuously changing, the consensus within the SEO community is that the relevance, trustworthiness, and a the authority that effective off-page SEO affords a website still plays a significant role in a page’s ability to rank.

While we don’t know the entire algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-page SEO factors likely carry more than 50% of the ranking factor weight.

Building backlinks is the central part of off-page SEO. Search engines use backlinks to indicate the linked-to content’s quality, and a site with many high-value backlinks will rank better than an otherwise similar site with fewer backlinks.

There are three types of links, defined by how they were earned: natural links, manually built links, or self-created links.

  • Natural links are given without any action on the part of a page owner. For example, a food blogger or vlogger adding a link to a post that points toward their favourite food product is a natural connection.
  • Manually built links are acquired through link-building activities. This includes getting customers or an audience to link to your website or asking influencers to share or repost your content.
  • Self-created links are created by adding a backlink in the forum, an online directory, blog comments, or a press release with anchor text. Some self-created link-building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.

Technical SEO

Technical SEO applies to the method of optimizing your website for the indexing and crawling phase. With technical SEO, you can help search engines access, crawl, and index your website without any difficulties.

Adapting to this development is necessary, and you can do it by assuring that website and content – both what is visible to website users on your web pages and details that are visible to search engines (i.e., HTML tags, structured data) – are optimized according to the latest best practices.

As a Digital marketing agency, Virtual Pebbles, we are first doing complete research about your competitor’s targeted keywords. After that, we research what your targeted keywords should be, and after mutually agreed on targeted keywords, we analyse your current rankings on the targeted keywords. After that, we make the necessary changes to website and website content and make it more SEO-friendly.

For off-page SEO, we make solid link building and backlink strategy to help your website rank up on SERP. This strategy focuses on improving your online visibility. It utilizes an umbrella of approach and our team’s expertise to increase your position in search results.


#1 Digital marketing company and Digital marketing services
#1 Digital marketing company and Digital marketing services

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