Search engine marketing is marketing a business through paid advertisements that appear on top of the search engine results pages. Advertisers bid on difference targeted keywords that users of services such as Google and Bing might enter when audience looking for products or services, which gives the advertiser the chance for their ads to appear with results for audience search queries.
These ads known as the term pay-per-click ads, come in a different of formats. Some are text-based ads, product listing ads, are visual, product-based advertisements that allow audience or consumers to see information at-a-glance, such as reviews and price.
Search engine marketing’s strength is that it offers advertisers the opportunity to put their ads in front of influence customers who are ready to buy at the precise moment to make a purchase. No other advertising medium can offer this, that’s why search engine marketing is so effective and an amazingly powerful method to grow your business.
An SEM platform is a search engine platform where a brand or business can place search ads of their product or services that are displayed when users search. The most common and trending SEM platforms are Google and Bing.
- Google Ads is the most used SEM platform. Billions of Google searches are performed a one day, so it can help your business get in front of the largest online customers or audience.
- Bing Ads helps to connect with 3 million searchers that Google can’t reach. By serving ads on partner sites like MSN and Yahoo, Bing Ads help your business connect with searchers who aren’t exclusively using Google search engine .
Targeting keywords tells a search engine platform when to show your business ads. SEM targeting takes it one step ahead. Through detail targeting, you set additional parameters for when your ads should show and who it should show.
- Location targeting sets ads only show to audience who are within a geographic area or certain ZIP code or.
- Ad schedule targeting sets ads to show only at during specific days of the week or at certain times of the day.
- Demographic targeting sets ads to show only to audience who fit certain demographic categories based on age and gender.
Campaigns: As the highest level with an account, each campaign has its own unique goal, strategy, budget, bid strategy. Campaigns are used to organize accounts into larger themes related to specific products, services, target audience types, or promotions.
Ad Groups: Within a campaign, we creates different groups that break the campaign into more specific. Most campaigns have a few different ad groups and The campaign targeting virtual assistants might have two ad groups: one targeting part-time virtual assistants and one targeting full-time virtual assistants.
As a Digital marketing agency, Virtual Pebbles pay-per-click in our search engine marketing services to appeal to those already searching for your products or services.
We also provide search engine marketing solutions like local SEO to help your targeted audience, your local customers, content marketing ensure that your website is full of informational content, and even conversion rate optimization (CRO) to ensure that your website visitants convert.
PPC management as a Digital marketing service is done via the services offered by Google and Microsoft: Google Ads and Microsoft Advertising. PPC the board is done using the administrations provided by Google and Microsoft: Google Ads and Microsoft Advertising.
As a Digital marketing agency, Virtual Pebbles, We run different PPC campaigns on Google ads and Microsoft advertising. That campaigns include Text ads, Display ads. We create innovative and attractive banners and display ads. With the Display Ads help, we build a strong brand identity and help your product and services get more leads.