The speedy growth in smartphones, digital photos, and the ability to instantly share images have put photography in digital branding at the lead of online marketing strategies. For example, did you last saw a blog post or article online with nothing to look at? When was the last moment you engaged with something on a social media platform without an image?
High-quality professional photography is critical in capturing and engaging the attention of your online audience and customers. Professionally, Photos of your products and your company location help you build trust online. A library of high-resolution images, including event photography, lifestyle photography, and corporate photography, empowers both your digital branding strategy and your website’s visual storytelling.
Every brand, no matter their background or industry, uses visuals in their brand story. We all find it easier to know something when it becomes complete with helpful pictures. Visuals help to change your personality into something further recognisable for your audience. After your fonts, logos, and other design details are in place.
A live example of shoots and photography can be viewed here.
Brand photography will cover everything from the pictures on your branding elements to the pictures on your products and even your staff headshots. Photography can complement your brand identity and improve recognition to the point where the audience recognises you based on just the visual details of a picture.
The best brand photography should align with your organisation’s values, tell a story on behalf of your business or brand, and differentiate you from your competitors. Unfortunately, while most businesses recognise the importance of visual content, getting a way to express your brand consistently through pictures alone can be a daunting landscape.