Love Your Liver Foundation - Virtual Pebbles

Love Your Liver Foundation

Date: NOV 2020

Services: Digital geo specific marketing, Photoshoots, Search engine optimisation, Video shoots, Social media marketing, Google remarketing, Professional media-focused marketing,

Dr Anand K. Khakhar, Dr Manesh S. Gopaasetty and Ms Gitanjali J. B. created the liver health and liver disease foundation (LYLF) as a non-profit organisation in 2014 with the primary objective of reducing liver diseases in India.

Through its many awareness campaigns, LYLF is dedicated to promoting awareness and organ donation. 200,000 people pass away from liver disease, 50,000 people pass away from heart disease, and 500,000 people die because of organ shortages. They urge people to donate their organs since doing so will save plenty of lives. The objective is to establish connections between medical professionals, members of the public, hospitals, groups, and businesses in order to exchange knowledge and promote awareness of organ donation.

The Foundation’s mission is to educate the general public about liver health issues, problems, and diseases to reduce liver disorders in India. A liver transplant is done when the liver no longer functions normally (liver failure). For instance, an infection or the adverse effects of medication might cause liver failure to develop suddenly (acute liver failure). Liver failure could eventually result from a chronic disease. Through its many awareness campaigns, LYLF is dedicated to raising awareness and promoting organ donation to save as many lives as possible.

With a concentration on patients from low-income families, senior citizens, and kids with special needs, the group seeks to assist people from all walks of life. The Foundation invites you to help those who need special care and attention with them.

How Virtual Pebbles helped the Love Your Liver Foundation spread the word about their work:

Programmatic Marketing:

Programmatic marketing uses automated, real-time bidding to provide advertising across a range of media to targeted, pertinent audiences. This computerised ad buying may target consumers across desktop, mobile, and video based on demographics, purchase intent, psychographics, interests, and more. As soon as a campaign is published, advertisers may track impressions, clicks, and other KPIs for any single ad. You can now change out successful ads for those that aren’t performing as well in real-time, with immediate access to actionable analytics, rather than waiting to see how a campaign succeeds. Once you set the target audience and campaign specifications, millions of consumers can still be contacted during your campaign.

Consider the aims you want to achieve and the most efficient channels for doing so before commencing your first programmatic marketing campaign. Although many people think conversions are programmatic advertising’s primary objective, they should be used at every stage of the customer experience. Now that your brand is well known, it’s time to energise your target market by persuading them to use it.

Digital Advertising:

The addition of data and targeting has dramatically enhanced the world of digital advertising. By utilising sophisticated data, behavioural tracking, the targeting capabilities of digital ad platforms, marketing automation tools, and social networking sites, marketers can now build digital advertising that is even more precisely customised to their target consumers. Digital ad targeting previously relied heavily on traditional demographic data, but today’s marketers have access to more precise data. Digital advertisements are becoming more and more sophisticated. Likewise, so does your target audience. Because online customers are discriminating, you won’t win by using sloppy writing or meaningless ad material. In order to effectively communicate with your audience, be sincere about what you have to give in all aspects of your digital advertising strategy, including your visual assets, messaging, and even the target populations you choose.

Your advertising can interact with other platforms, using information from different channels and data from one track to inform another. This interaction between media improves how marketers interact with customers throughout the customer journey for a more unified, integrated experience. Ads must now be included in your entire brand’s narrative. Your offline and online marketing efforts must collaborate and support one another to give your audience a smooth experience.

Technology Services in Digital Marketing:

The world of local businesses has been profoundly touched by digital marketing, and technical developments have an impact on the methods that will best link you with your target audience. Producing more original content, providing chatbot services, optimising for voice search, maximising social media marketing, and creating an engaging user experience are the crucial trends to watch in 2022. Virtual Pebbles carefully assesses which trends will be most advantageous to you and which ones you should avoid based on your industry and business.

Marketing fundamentals remain unchanged despite technological improvements, yet they have amplified both successes and failures. Because so many various touchpoints have the potential to influence a consumer’s decision to make a purchase, new customer experiences or paths to procure have emerged as the use of digital media and technology has increased. It is crucial to immediately develop creative alternative approaches to prioritise marketing initiatives with the most significant potential due to lower demand in some regions.

Lead Generation For Non-Profit Organisation:

It’s crucial for you to reach as many people as you can as a member of a non-profit organisation in order to engage them in your purpose. For each business, lead generation is crucial, but non-profits need it more than any other type of business. People need to be aware of your mission if you want them to support it. And until you use efficient non-profit lead generation, they won’t be mindful of it.

This entails luring individuals who fervently support your cause in the non-profit sector. Non-profit organisations must engage with the right individuals at the right time and persuade them to donate their time, money, and other resources; this is a challenging but essential effort. You need to stay in touch with the correct individuals if you want to continue getting support for your cause and raising the necessary finances. Getting the attention of your target audience, or the people who are most inclined to support you is the first stage in this process.

Our team of lead generation specialists at Virtual Pebbles is fully versed in all the tried-and-true techniques for generating leads online. In the past, we’ve worked with non-profit organisations, assisting them in obtaining the contributions and volunteers necessary for their success. For you, we’ll follow suit now!

Working for a Non-profit Foundation:

There are several options available today, in a time when advertising dominates the globe, to assist non-profit groups in spreading their message and raising public awareness of their causes. NGOs like LYLF devote their days to advancing good causes worldwide, and they have a wealth of inspiring tales to tell. People are motivated by our work and frequently decide to join or support the missions of NGOs as a result.

A vital tool for communicating an organisation’s message and promoting its presence and mission is digital marketing. Intelligent planning will enable existing interested parties to be reminded of crucial aid projects or will motivate new interested parties to take an interest. The appropriate messages are disseminated to the relevant audiences with the aid of digital advertising and programmatic marketing. This will significantly enhance engagements with the organisation, such as donations or page visits.

Virtual Pebbles has worked with various non-profits over the years to help them increase their impact and connect with more stakeholders. We have a skilled in-house team that consists of brand strategists, digital marketers, web developers, and web designers. We are tremendously passionate about using our digital knowledge to affect social change, whether it is for an NGO working in the fields of education, healthcare, skill development, or poverty.

Need help with your Digital Advertising? Contact us

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Virtual Pebbles, a digital marketing, digital branding agency and digital advertising agency founded in 2012 with the purpose to connect the gap between digital tactics and final implementation.

We started on 1st February 2017

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