Instagram Marketing Strategies for 2023  


Always Use a Business Profile

Before considering your Instagram marketing plan, ensure that you have an Instagram Business Account. Simply head to your settings and select “Switch to Business Profile” to get started. There are some clear advantages of getting a business profile.

Using a business profile may provide you with many benefits such as insights. You can get many important extra features with a business or a professional profile. You can check your post insights so that you got to know about your audience, you can also check which kind of audience are loving you, who are watching you more, and from where you’re being watched. Also, your followers can click on your contact button to get in touch with you directly from your Instagram page, just like they would from your website.

A business profile provides you to create & publish Instagram ads without applying Facebook’s advertising tools. Once you’ve opened the free perks that come along with a business profile, you must start using them to trace metrics and know your audience.

Use Instagram Reels and Stories

Nowadays Instagram is fully focused on Reels, Instagram is promoting Reels in many ways, it is organizing many events for Reel creators and they are pushing them to create more on Instagram. Reels are getting more viral and creators are getting more reach through reels in comparison to any content medium. You can show you creativity and gain customers’ attention through reels.

Instagram Stories will help in generating leads in 2022. Instagram stories vary from daily Instagram posts because they come in a “slideshow” format. They’re simply live for 24 hours, but Stories can be given to any of your devices and reused at a later point. This characteristic is very similar to Snapchat Stories.

Rather than looking at the news feed, Instagram Stories arrive in a small area over it. Once a viewer clicks on your photo at the head, a window will pop up where they can see your Story. The advantages of Instagram Stories for brands are genuinely limitless. For starters, Stories are presented at the top of follower timelines where users already look every day.

Brands can utilize stories to capture insider posts behind-the-scenes that may not be as “high-quality” as regular ones. And you don’t have to bother as much about uploading content that follows the “aesthetic” of your trademark or your Instagram page when it appears to Stories.

Use Instagram Insights

As mentioned in above point, you can use Instagram insight in many ways. The most important feature to know about your strategy is working or not you should use Instagram insight. Insight tells you many things from where you are being watched to which community or place, you’re being watched more.

Business profiles on Instagram aren’t all that changed from Facebook business profiles. Through Insights, you can survey statistics like impressions, engagement data, & more. You can also get a breakdown of the demographics of your followers, including information about their age, gender, location, & most productive hours.

Insights aren’t only generalized, either. You can get particular insights on posts for the week that show how many responses you earned for that period and your top posts. These free tools are valuable because you can apply them to learn how users communicate with your content. The more you understand how users share your posts, the better your content can boost engagement. One category of posts that is nearly always attention-grabbing is product teasers.

Use a Link in Bio Tool

Using a Link in your Instagram bio benefits you in many ways. You can use the links for conversions like you can tell users to visit your website for amazing discounts. If you have many links which you want to mention on Instagram together, for this you should use a link tree. In Link tree, you can add multiple links to convert users.

Adding a Link to your Instagram bio is such a good move, don’t let this real estate go in vain.

Be Consistent

Most organizations are so careless if we talk about regular posting on Instagram. They ignore regular posting and started posting rarely. They don’t know how regular posting helps an organization to grow more and it makes Instagram trust the user. Instagram works on AI so it’ll work according to the instruction of the developers. Many marketers accept that regular posting on social media platforms helps businesses to grow more and more.

If you invest some time in creating content for your Instagram profile it will react as your brand’s voice and it will help you in gaining customers’ trust also.

Being Consistent doesn’t mean posting anything on Instagram, you should make sure that you’ll post an informative post which will help users to know more about your brand. Make a brand template for your Instagram as per your website layout to make your feed looks beautiful and make users friendly with your brand colour, and use only 1 or fonts in your post. Choose 2 fonts for your entire Instagram posts and stick to them, choose a font for the heading and one for the body text. All these little things help you and your brand to grow more on Instagram.

Create Shareable Graphics and Memes

You should create graphics and memes which are sharable means users find them worth sharing. If your content is funny or informative users will not think twice to share it, it helps you more in your engagement. As we all Instagram is a photo and a video platform so Instagram requires eye-catching creatives.

Memes are such great candidates to generate engagement on Instagram. Memes have an air of authenticity; memes have the power to stand out and capture users’ attention. Memes are the only medium of content which produce the most comments on a daily basis. If a user is seeing a meme and if he/she finds it relatable then they will mention or tag their known in comments, which will help you in generating more audience.

Optimize Your Profile for Search

Optimize your profile according to Instagram so that you can rank on Instagram search page, if someone is searching for you and your brand’s niche it will help you to rank on search result page to reach more audience.

You have to do some steps to optimize your profile-

  • Make sure you have an Instagram Business Profile
  • Choose a username that is simple, and easy to find
  • Select an easily Searchable Business Name
  • Use a Branded Instagram profile
  • Write an Informative bio
  • Include a Compelling Call-to-Action
  • Optimization your Call-to-Action link
  • Enable your Notification to Maintain
  • Share Quality Content with a Strong Brand Aesthetic
  • Showcase Content and Offers with Instagram Stories Highlight
  • Add more CTAs with Instagram Action Buttons

Understand your audience

Over-posting on Instagram is a way to turn off your current supporters. If all they notice is your brand on their news feed, they’re going to unfollow you as fast as possible. But you desire to post consistently so that you stay in their news feed constantly.

One of the best ways is to post only when your followers are online during peak days and hours. According to Simply Measured, the saddest days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to forward.

Co-Schedule researched the best times to post in 2022 are between 8:00 AM and 9:00 AM and 2:00 AM. 8:00 to 9:00 AM, the hour corresponds with when people prepare for work or commute to their jobs (and check social media).

2:00 AM is when people are up scrolling over Instagram when they should be sleeping, this makes sense & a good time to post.

Use Branded Hashtags

There’s a theory around social media platforms that ‘Instagram lowered the organic reach’ and some big industry marketers found it true also, and somehow, it’s true. So, to get good organic reach only hashtags will help you. If you’re looking to create immediate engagement, interactive hashtags are an excellent way to get it. Red Bull has racked up over 299,612 posts featuring their tag, #itgivesyouwings.

Customers can then apply the tag to post user-generated content. This enables users to search over all posts relating to your brand. It also lets you simply search through images you might need to acknowledge, re-posting on your page. Creating a hashtag that your company (also other users) can search for is free advertising.

Every time someone uploads a photo applying the tag, they’re exposing your company to their followers. If you already have a great brand slogan or phrase, consider getting that your branded hashtag.

Reply to Comments and DM

Users are humans so they want attention, every human love attention and by replying to users’ comments and DM’s you can win their trust. Generally, users ask queries in comments and DM’s of a brand and answering them it helps users to trust the brand more.