Instagram Marketing Strategies for 2022
Instagram is surely one of the most successful and used social media in the world. Established in 2010, the app enables users to share photos and videos and has given companies a chance to market products & services to the world.

Every year, Instagram presents marketing easier by a comprehensive list of features and tools that support entrepreneurs in creating profiles, attracting followers, building engagement, and developing their customer base. It has made it feasible for many companies to sell their products and services speedily and efficiently.

Users are happy to support their preferred brands on Instagram, create new brands, and buy products on the platform. The platform increases, making it more important to consumers and eCommerce businesses, primarily visual effects. This blog has put together a comprehensive list of the best Instagram marketing strategies for 2022.

Top 10 Instagram marketing tips:

Tip #1. Always use a business profile.

Before considering your Instagram marketing plan, ensure that you have an Instagram Business Account. Simply head to your settings and select “Switch to Business Profile” to get started. There are some clear advantages of getting a business profile.

For example, Your followers can click on your contact button to get in touch with you directly from your Instagram page, just like they would from your website.

A business profile provides you to create & publish Instagram ads without applying Facebook’s advertising tools. You can also reach Instagram analytics tools, called Insights, that give stats on the impressions and get of your posts. Once you’ve opened the free perks that come along with a business profile, you must start using them to trace metrics and know your audience.

Tip #2. Define your goals.

You can’t change your Instagram performance and optimize it, except you know how well your page and posts work (or underperforming). When you have assessable results, you’ll understand precisely what works and what doesn’t.

Begin by tracking your follower growth rate. The total quantity of followers you have is usually seen as a vanity metric. And it is. But your follower growth rate isn’t.

When you have an eye on what your followers’ growth rate seems like, you can see how the variety of content your post (or your posting frequency) is changing things.

Next, measure engagement rates. This involves likes and comments.

You desire to find out the expected engagement percentage of your total followers and the average appointment rate of each post to get a clear picture of how your page is functioning.

Tip #3. Understand your audience.

Over-posting on Instagram is a way to turn off your current supporters. If all they notice is your brand on their news feed, they’re going to unfollow you as fast as possible. But you desire to post consistently so that you stay in their news feed constantly.

One of the best ways is to post only when your followers are online during peak days and hours. According to SimplyMeasured, the saddest days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to forward.

CoSchedule researched the best times to post in 2022 are within 8:00 AM and 9:00 AM and 2:00 AM. 8:00 to 9:00 AM, the hour corresponds with when people prepare for work or commute to their jobs (and check social media).

2:00 AM is when people are up scrolling over Instagram when they should be sleeping, this makes sense & a good time to post.

Tip #4. Use Instagram Insights.

Business profiles on Instagram aren’t all that changed from Facebook business profiles. Through Insights, you can survey statistics like impressions, engagement data, & more. You can also get a breakdown of the demographics of your followers, including information about their age, gender, location, & most productive hours.

Insights aren’t only generalized, either. You can get particular insights on posts for the week that show how many responses you earned for that period and your top posts. These free tools are valuable because you can apply them to learn how users communicate with your content. The more you understand how users share your posts, the better your content can boost engagement. One category of posts that is nearly always attention-grabbing is product teasers.

Tip #5. Instigate anticipation and curiosity in your followers.

Instagram is the best place to sell your products in 2022. Product teaser posts are an easy way to communicate your product and build excitement without looking like you’re trying too hard.

When you bother people about products they are involved in, and you don’t push them into purchasing anything, they’ll be more likely to pull the trigger and buy something. If not, they’ll at least be interested in your post by liking it, commenting on it, or sharing it with a friend.

Tip #6. Use Instagram Reels and Stories.

Instagram Stories will be help in generating leads in 2022. Instagram stories vary from daily Instagram posts because they come in a “slideshow” format. They’re simply live for 24 hours, but Stories can be given to any of your devices and reused at a later point. This characteristic is very similar to Snapchat Stories.

Rather than looking in the news feed, Instagram Stories arrive in a small area over it. Once a viewer clicks on your photo at the head, a window will pop up where they can see your Story. The advantages of Instagram Stories for brands are genuinely limitless. For starters, Stories are presented at the top of follower timelines where users already look every day.

Brands can utilize stories to capture insider posts behind-the-scenes that may not be as “high-quality” as regular ones. And you don’t have to bother as much about uploading content that follows with the “aesthetic” of your trademark or your Instagram page when it appears to Stories.

Tip #7. Encourage User-generated content.

It would be helpful if a system created great content for your Instagram page without performing any of the hard work?

You already have an interested audience. It’s hundreds of people or thousands, and you can leverage your audience to create valuable content for you. And your followers will enjoy user-generated content even more than they crave yours because it’s genuine and unpredictable.

Tip #8. Implement Instagram influencer marketing.

If you want to contact potential customers on Instagram, the quickest way to do that is through influencers who have already created an audience with a considerable following.

More people get services or products based on something they see in their feed from the influential people they follow. They believe them.

If you partner with the best industry influencer, you can get your brand out front of those users.

The first step is to analyze and identify a few influencers with an audience relevant to your product or service.

Tip #9. Use sponsored Instagram ads.

Instagram ads have grown conventional on the platform. You can control precisely how much you require to pay on them by setting an ad budget.

You can display only one or multiple sponsored ads with the carousel feature. This provides brands with the capacity to target their viewers in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.

Now, brands can enhance their photos to anyone that meets their target audience to expand their reach more than ever before. For sponsored ads, apply engaging content while interesting to the target demographic you want to put the ad in front of.

Tip #10. Use a branded hashtag.

If you’re looking to create immediate engagement, interactive hashtags are an excellent way to get it. Red Bull has racked up over 299,612 posts featuring their tag, #itgivesyouwings.

Customers can then apply the tag to post user-generated content. This enables users to search over all posts relating to your brand. It also lets you simply search through images you might need to acknowledge, re-posting on your page. Creating a hashtag that your company (also other users) can search for is free advertising.

Every time someone uploads a photo applying the tag, they’re exposing your company to their followers. If you already have a great brand slogan or phrase, consider getting that your branded hashtag.

5 Upcoming Trends About Instagram Marketing in 2022

Trend #1: Instagram Is a Shopping Platform

Trend #2: Automation Tools

Trend #3: More Nano Influencers

Trend #4: Live Videos

Trend # 5: Instagram Polls

Benefits of Virtual Pebbles Instagram marketing services

Virtual pebbles is a digital marketing agency enlisted as the Best Instagram Marketing Company delivering the best way for the brand or business to attract, engage and enhance their business by doing Instagram marketing. We will make the best strategy according to your business niche and run a result-oriented Instagram campaign that will help you to reach more audiences. We help you build organic content that appeals to your target audience with a strategy to improve visibility, allowing you to build a more following.

With having 9+ years of experience, As an Instagram Marketing Agency, we offer you Instagram marketing services a distinct competitive edge. That’s why companies from across the globe choose — and trust — Virtual Pebbles with their Instagram marketing strategy.

We aim to deliver quality in all the Instagram marketing services that we provide. Our customers chose us because of the level of quality we provide. Not only that, but they also selected Virtual Pebbles because we personalized our services to fit their unique needs. As an Instagram Marketing Agency, We understand that every business and brand is unique, and we’re enthusiastic about working with you to find out what you need to succeed digitally.

We offer quality, reliable, personalized services.

Best of all, As an Instagram Marketing Agency, Virtual Pebbles is available whenever you need us. With us, you can check-in and see the results of your investment in real-time.

We at virtual pebbles believe in empowering our customer’s digital dreams and taking their business ahead. Our customers chose us because of the level of quality we deliver. Not only that, but they also selected Virtual Pebbles because we personalized our digital marketing services to fit their unique needs. We understand that every business is unique, and we’re enthusiastic about working with you to find out what you need to succeed digitally.