While it could be claimed that there is still time for surprises, 2021 has at least been more constant and less variable than 2020. But a consumer base immersed with messages (and a still-challenging marketing environment) clarifies what 2022 will bring for digital marketing strategists difficult. There are, however, definite trends we anticipate to predominate next year, with a decision by Google key with them.
The year-end is an excellent time to look at digital marketing trends we’ll likely see in 2022. I’ve previously touched on how we can assume marketing to develop strategically. In this blog, have a look in more detail at particular trends to look out for.
To create a solid plan for the short term, it’s essential to keep an eye on where you’re directing in a long time. Nobody can say with 100% assurance what the future of marketing will look like, but industry professionals can allow valuable insights & forecasts into some of the possibilities.
Nobody could have predicted how 2020 would replace the face of marketing. Those who planned their marketing activities based on what they understood at the start of that year observed themselves needing to scrap their plan and start first. But some things are inevitable.
The future of marketing and company will be more different, inclusive, and related to real customer needs. Technology remains to advance rapidly, so of course, some of these trends are focused on technology. However, there’s also pushback on the increased digitization and automation of communications between brands and consumers. Today, there’s a desire to make marketing more human again. While AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology.
AI’s rise will gather pace.
This year, Google declared their determination to end cookie tracking in 2022. While that change may have been delayed, its final demise in 2023 will considerably complicate powerful ad targeting. Digital marketing strategists will have to begin planning how they’re going to improve their model through 2022 if they’re working to cope with the difference when it happens.
The growth of AI in digital marketing will only find pace next year as a result. Marketing that doesn’t leverage AI now needs benefits like automatic reporting on web traffic, keyword suggestions for better organic searching, and even forecasts of customers’ potential future purchases. It has a remarkable effect on the bottom line; 76% of businesses that automate marketing produce ROI within a year. If you need your company to feature high up in search results or target your audience without following them, you’ll need AI.
Customers’ voices being heard
AI has produced several custom tools for everything from market intelligence to communications, with chatbots now common in B2C interactions. And frequently, while they don’t need to speak to a human, consumers use their sounds for web research or make purchases.
Already, 27% of the world’s online community are using voice searches on their smartphones. That values for some 18% of total spend – around $40 billion. Quite actually, hearing consumer voices will be ever-more significant.
Raised multi-channel marketing strategies
Members of your target market aren’t restricting their activity to only one channel. You can’t either. With so many social media platforms, especially having deep market penetration and vast users, powerful marketing strategies will require a presence across all the principal channels. A constant message on a wide range of media will increasingly convert the norm.
Online events offer the chance to speak directly to your audience and collect data on them. In the brief term, online events are not income drivers; they’re more about creating an ongoing, longer-term connection with customers and possible customers.
If a customer learned from a brand-hosted event, that brand has a significant chance of being the first they think of when it develops to their next purchase decision. With hard-selling becoming less active, online events will start to dissolve into overt advertising’s market share, as brands seem to cultivate a status as experts or thought leaders in their sector.
Games already totally dominate the downloads market. In 2020, 36% of total app downloads – a remarkable 80 billion – were games. This year an expected $120 billion will be paid on game downloads, with 80% of mobile phone users using them for that goal. Those numbers will rise in 2022; games occupy quickly and can be addictive, and their value in customer engagement has not gone unrecognized. Games will develop more frequently on interactive ads, websites, and everywhere else where brands need to engage their client base.
storytelling as a sales tool
Simply explaining your product isn’t enough, particularly in B2B marketing, where the customer base is undoubtedly results-focused. Storytelling is a different growth area in softer selling techniques & will maintain its rise as case studies on robust product implementations take the place of advertising.
Brands will tell everyone in the world if their solution developed a client’s sales by 20%, saved them money and streamlined their processes. But they’re continuing to do so by telling the story, not by trading it.
With the explosion of active speakers and voice exploration in recent years, you’d be forgiven for believing that “readable” content is more important than visuals and design these days. This couldn’t be further from the fact. While improvements in voice search influence how we’ll design content now and in the future, you shouldn’t forget visual content.
The ongoing rise of CSR
The quality of a brand’s ethics to consumers is already manifest from how messages have lately morphed into campaigns, especially from some multinationals. A study in the US revealed that 40% of consumers would avoid a company for corruption or fraud, while 44% would boycott brands that harm animals – the best reason given.
Brands will remain to create the message that they’re authentic, engage with the communities they work in & care about the environment, providing consumers with another reason to keep them.
You have overheard this before, but it’s no less valid or required for 2022. Inbound marketing – that is, Search Engine Marketing, blogs and content & social media – requires speaking to people one to one to pierce in the fog of messages. Robust integration of CRM and CMS for consistent, targeted brand information will become the norm in digital marketing.
We at virtual pebbles believe in empowering our customer’s digital dreams and taking their business ahead. Our customers chose us because of the level of quality we deliver. Not only that, but they also selected Virtual Pebbles because we personalized our digital marketing services to fit their unique needs. We understand that every business is unique, and we’re enthusiastic about working with you to find out what you need to succeed digitally.
With having 9+ years of experience, As a Digital Marketing Agency, we offer you Instagram marketing services a distinct competitive edge. That’s why companies from across the globe choose — and trust — Virtual Pebbles with their digital marketing services